VCUarts website

When it comes to Undergraduate/Graduate recruitment for the school, the website is the most critical recruitment tool for prospective students. And as the #1 public arts school in U.S., VCUarts’ website was time for rebuilding for better recruitment strategy, flexibility, uniqueness, and clear information.

When an outside firm was selected and started the project, the process was stuck with no strong design that felt ‘VCUarts.’ The proposed design options from the firm were too stylized and didn't carry the school's spirit.

The designs below are the design draft that I mocked up what it could look like.
And this design was approved and used as the visual guideline to complete the website.

To see the final completed website, please visit arts.vcu.edu.