Breathing Places: Parks & Recreation in Richmond

This exhibition explores the design, use and change of Richmond’s carefully crafted parks, recreation areas, and natural spaces and their effect on the region’s residents today.

emilyparkstudio designed the exhibition identity includes overall design direction and choices, wordmark and labels with fun and whimsical illustrations and colors to draw attention to many generations of visitors to the museum. Also, it was important to have a neutral tone of voice in visual presence in order to ask critical questions about green resource problems that the city encounters these days.

Each of section boards are designed to carry the overall exhibition identity with unique illustrations to deliver a quick story of the each sections. The goal of these boards were to have a right balance of design elements so that it doesn’t cross over the exhibition objects that’s next to them but also gives whimsical experience and neutral tone of voice to the questions that each of the board text asks to the audience.

 
 
 

Label design typeset was carefully chosen to carry the exhibition identity with a light balance and to have just right legibility for the audience to read from the distance.

Photo by Terry Brown Photography

Photo by Terry Brown Photography

Photo by Terry Brown Photography

Photo by Terry Brown Photography

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